Anatomy of a Logo

I have an assignment to help relaunch a business which includes a logo and beautifying a wordpress site. They will be offering holistic services, including health coaching, and an interesting program to work on one's self. I'll talk more about that in another post when the site's ready to launch.

In the meantime, the business name is Little Stone Bridge Pathworking and I decided that a literal treatment is needed for this logo. And that it needed to be hand-drawn, because I wanted it to look charming, hand-crafted with care, and personal, which embodies some of the emotions and values of the endeavor.

I started by searching stone bridge photos online. I roughed the bridge out with a pencil and then inked it in.

Then I scanned the drawing and manipulated it in Adobe Illustrator.

And then brought it into Photoshop to color it.

It's complex, but I really am pleased with the way this turned out.