Thursday, April 16, 2015

Anatomy of a Logo

I have an assignment to help relaunch a business which includes a logo and beautifying a wordpress site. They will be offering holistic services, including health coaching, and an interesting program to work on one's self. I'll talk more about that in another post when the site's ready to launch.

In the meantime, the business name is Little Stone Bridge Pathworking and I decided that a literal treatment is needed for this logo. And that it needed to be hand-drawn, because I wanted it to look charming, hand-crafted with care, and personal, which embodies some of the emotions and values of the endeavor.

I started by searching stone bridge photos online. I roughed the bridge out with a pencil and then inked it in.

Then I scanned the drawing and manipulated it in Adobe Illustrator.

And then brought it into Photoshop to color it.

It's complex, but I really am pleased with the way this turned out.

Monday, February 9, 2015

What To Do When You're Waiting

So, what do you do when you've called your clients, sent out your drafts for review, bid on all the jobs, and emailed your prospects? You wait.

What do I do when I am waiting for people to get back to me?

Well, if this was last year, I'd be scrolling through my Facebook feed, or tweeting or doing some other time-wasting web surfing. True, I still do that, but I limit it now. I've set a time limit for goofing off. 

What I do with my waiting around time now is work on Passive Income Projects. I've spent some of the past few months thinking about how to generate passive income.

Passive income is income you get from something you did in the past. Royalties from book or music sales is a prime example. It's something you create once and sell many times. Patterns, coloring books, books, recorded music, fabric designs - all these things (and more) can be passive revenue streams. 

They do take some time and effort to create. And they do take some time and effort to market. There are ways to have other people help you market the things you create, but you have to create them first.

My list of passive income projects are these:
  1. Illustrate the two children's books that I've written.
  2. Write up the quilt patterns I've had on the back burner for the past 5 years.
  3. Promote my music that I've finally made available for purchase online
So, what are your ideas for creating passive revenue streams for yourself?

It's a New Year

I am a sporadic follower of designer David Seah. He doesn't do New Year's Resolutions; he does Ground Hog's Day Resolutions. I really like the concept (almost as much as I like using semicolons and parenthetical phrases). First, it lets me delay thinking about the new year until after the stress and general craziness of the holidays are over. Second, by this time of the year, we are in "full winter mode" (which typically includes being snowbound or dealing with snow in one way or another) and there is plenty of time to think about things. Third, I've been thinking about what comes next for a month or three. And finally, it's also Imbolc, my favorite holiday of the Wheel of the Year. I'm noticing that the sun is rising when I do and the days are noticeably longer than they were at the winter solstice.

So, it's 2015 now. I have gone back to working for myself, and have resurrected Moon & Star as a design firm. I've decided I want to focus my business on graphic design, interaction design, web design and illustration (both technical illustration and "artistic" illustration). I plan to refine my focus and find my niche over the course of this year. I'm not quite there yet. I also am nowhere near being fully booked with work.

So I am in the process of building my client roster, which means I'm learning how to look for clients, jobs, gigs, what-have-you. I'll be writing about how I'm doing with that as I go along.

Tuesday, November 18, 2014

Sketching again

Hoping to make this a daily practice.
Some ceramic pieces I have

Tuesday, October 14, 2014

Drawing While Flying

I've been on a couple of airplane trips in the past few months, and I've spent some of the airtime drawing.

I did this one on the way home from the UK in August.

And I did this one this morning, on my way to Houston.

Sunday, September 28, 2014

ACEOs Are Done, and An Afternoon of Sketching

The weather's been a bit weird the past couple of weeks; we're getting our fall preview, I guess. Temps have been more like the UK was in August (in the mid-60's in the day and the 50's at night), except for this weekend, where we had a small burst of summer heat.

I spent the afternoon sketching outside on my back porch.

And my ACEO cards are done and living in their clear sleeves and inserted  into Strathmore Frame Cards. I finished all of them yesterday. I activated the Derwent Inktense pencils with a brush I acquired in the UK at the art supply store in Bath, on the recommendation of the saleswoman. It's a Pentel Aquash brush, with a self-contained water reservoir - rather designed specifically to use with watercolor pencils, I think. It lets you work in watercolor out in the wild without having to deal with bowls of water.

Here are photos of some of the cards before cutting and packaging:

Friday, September 26, 2014

ACEOs for the fall (WIP)

I started working on some artist trading cards last night for a Halloween card/gift exchange among members of one of my online communities. Here are some progress shots.

I like creating my ACEOs on large paper and cutting them down to size. The pencils I've used to color these are Derwent Inktense watercolor pencils. This is the first time I've tried them. I haven't "activated" the pigment with water yet, so I don't know how it's going to act. I wanted a good scan of these before I get them wet, just in case I mess something up.

I quite like my Pumpkin Witch. I think I'll do a few more of her over the weekend. I'm also digging my Totoro-influenced raccoon.