Well, it's probably not my very first logo; I probably designed some others when I was in High School and before that (mostly for hand-crafted "magazines" and comics that my friend and I "published" - as in "made one copy on notebook paper"), but I didn't come across any of those sorting through a huge pile of business cards this afternoon.
This is a mockup of a label for a pretend beer product that was developed as the class project in a class on Advertising in the Wharton School of Business. I took this class to fulfill one of my elective requirements for my Electrical Engineering degree. So this makes it sometime in 1979 or 1980 or thereabouts.
The class was set up as an Advertising Agency and I was the head of the Creative Department. We also storyboarded a 1-minute commercial. I remember being part of the presentation to representatives from Annhauser-Bush. It wasn't anything like Mad Men.