Friday, January 20, 2012

Challenge 3: Time Machine

This 90-minute challenge requires that you find a print ad from before 1980 and redesign it into a contemporary ad for a full-page color spread in one of these magazines: Wired, Better Homes & Gardens, O: the Oprah Magazine, Dwell, GQ, Vanity,or  US Weekly. In other words, none of the magazines I ever read.

I also recently (as in the last 2 years) purged the house of every magazine older than 1 year old. I did manage to dig up a National Lampoon from the mid-70's, but all the ads were for cigarettes, cars, booze, condoms, or stereo equipment. A big fat MEH.

So I did a little poking around online and found this lovely, whimsical ad from 1888:
Which I proceeded to "modernize" and by modernize, I mean crush its soul, and remove any hint of subtlety.  think I've made a statement on the state of how we market things to people 130 years into the future.

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